Jonathan Spencer

31-03-2011 by CUOnline

‘The BBC wanted to rethink the tradition iconography of election coverage and produce a design solution for the 2010 general election that was both contemporary and instantly recognisable as BBC news.

The quality and impartiality of the journalism needed to be reflected by an arresting brand that cut through the complexity of politics and presented relevant information to the audience in a clear and engaging format. The BBC’s graphic designers had been preparing for some time: piloting new technologies and testing their ideas ‘live and on air’ in the preceding elections.’

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